Ipsos Scotland at 20

Twenty years ago Ipsos set up our permanent office in Edinburgh, bringing our expertise and insight to the heart of business, political and social life across Scotland.

During that time Scotland has changed demographically, socially, behaviourally, culturally and politically. Our population has grown and aged. Our economy has grown and we export more. Average house prices have doubled but we find it tougher to get on the property ladder. We drink and smoke less and we live longer. We recycle more but we are more reliant on our cars. Crime has fallen and we feel safer in our local neighbourhoods. And of course, we now have a devolved parliament whose powers have continued to widen and deepen since 1999.

Throughout, Ipsos has witnessed, measured and commented on the way Scotland has changed.

We have worked with clients across all sectors, producing research of the highest quality. While we work in a global research industry, we remain committed to providing innovative, robust and reliable research focused on the distinct needs of Scottish policy-makers and businesses.

In this publication, we bring together a selection of recent articles and thought-pieces we have produced over the last few years, highlighting the range and depth of our thinking, including how we have been at the forefront of innovation in the research industry. We hope you find it an interesting read on the changes we have seen, and we look forward to working with you to chart the changes over the next 20 years.