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First results from major longitudinal survey on attitudes to immigration
In a unique survey, Ipsos will be interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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Perceptions are not reality: Things the world gets wrong
Ipsos's new global survey highlights how wrong the public across 14 countries are about the basic make-up of their populations and the scale of key social issues.
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Understanding Society - October 2013: Generations
Welcome to the latest edition of the Ipsos Social Research Institute's Understanding Society, which explores the differing attitudes, values and expectations across generations, tracking how they change over time.