Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be
- Driven by a clear Purpose
- A force for good
- Fast & agile
Purpose must be credible and founded in the values and heritage of the company. It needs to stand the test of time and define who you are and what you do.
