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Lockdown TV: TV is still a key source of comfort and a valued facilitator of family time
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: Consumers are increasingly conscious of their shopping habits
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Research Highlights - 17 April 2020
This week's Ipsos Research Highlights features the impact coronavirus is having on the British public, the surge in
Boris Johnson’s positive perception rating, mental health and how brands can adapt to this shift in behaviour. -
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
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COVID-19 and Mental Wellbeing
With one in five concerned about isolation and the same proportion worried about mental illness, what will the impact of coronavirus be on our mental wellbeing?
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …