Ipsos Research Highlights - 17 April 2020
Boris bounce as Brits rally round him
As the Government continues to keep the British public updated with the status of the coronavirus, we see the party and Boris Johnson's ratings improve. The majority (51%) of now have a favourable opinion of Boris Johnson, which in turn has raised the image of the Conservative party. Surprisingly, for the first time this year more believe Britain is moving in the right direction (40%) than think it is moving in the wrong direction (35%).
Coronavirus - Confidence and Concern
Briton’s confidence continues to grow in the NHS’ ability to cope with those who are ill as a result of Coronavirus. Briton’s level of concern for themselves and the country remains broadly stable. People are finding it easier to get what they need from the shops just before the enforced lockdown began. However, more people are now finding it harder being able to work as the lockdown continues.
COVID-19 and our mental wellbeing
With the lockdown being extended, Britons are beginning to feel the effects of being housebound more than ever. One in five (21%) are concerned about isolation, including not being able to go out in general (18%). A quarter (24%) of Britons say they are trying to combat these issues by using various types of entertainment to help their mental wellbeing during the pandemic. While the long-term effects of COVID-19 are yet to be determined, this paper looks at the 'pervasive impact' it may have on mental health globally.
Life under Lockdown – Ipsos COVID-19 Video Diaries
Since 20 March, a small group of Britons have been keeping a diary for Ipsos so we can understand their lives under Britain's COVID-19 coronavirus pandemic lockdown. You can watch here.
Brands growth in times of crisis
We examine the discussions brands should be having in order to survive the post-coronavirus landscape customers will have to navigate. The sudden escalation of social distancing and in-home isolation has ushered in unexpected circumstances, influencing brand purchases. Brands may have to throw out the 'golden rules' they currently use and adjust their stance when it comes to brand-building.
Ipsos Reputation Council Report
The fourteenth Reputation Council Report is now public. It explores the newest thinking and practice in corporate reputation management. We see why issues such as climate change, sustainability and social cohesion are no longer climbing the corporate agenda. This report examines topics such as the roles businesses play, and whether fake news and disinformation pose a material threat to business, which 59% of our interviewees agree that they do.
In other news
Since more people are at home than ever before, we look at the changing role media has had during this pandemic. The public are spending 28% more time online and 48% more time on social media in comparison to March. With this change in behaviour, we look at the opportunities this holds for media brands.
While many think it’s unlikely the economy will recover quickly once COVID-19 lockdown is over. With Spain (76%), France (72%) and Italy (68%), the least optimistic of a quick economic recovery.
During this crisis, with the constant flow of information, Ipsos and G-MED are working together to bring reliable and credible information surrounding the pandemic. Physicians around the globe will be keeping us updated surrounding the evolution of COVID-19.
- Sign up for our webinar: Global Trends through the lens of COVID-19 – exploring lasting effects for the future
As ever, please do let us know what you think and I hope you find something to interest you.
Ben Page
Chief Executive, Ipsos
[email protected]
