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Ipsos Research Highlights - 6 October 2021
In our latest Ipsos Research Highlights we explore perceptions of both the Conservative and Labour parties, reactions to the tax increase and gender equality.
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Ben Page appointed to the role of Chief Executive Officer of Ipsos
Ipsos's Chief Executive is appointed as CEO of Ipsos, succeeding Didier Truchot who will continue as Chairman of the Board of Directors.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Qualitative Research for The Prince’s Trust Group on the Future of Work
Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work
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‘Death of the city’ post-COVID? Little sign in London and Paris – but each capital faces own challenges
A major study of London and Paris suggests that predictions of the ‘death of the city’ due to the COVID-19 crisis may be wide of the mark.
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Two-thirds of public say firms should be allowed to tackle worker shortages by recruiting from overseas
Public attitudes to immigration are more positive than negative and most people would now support British businesses being allowed to recruit from overseas to address staff shortages, according to a new report published today (14 September).
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Women in Advertising
The power of positive representation for a better society and a more successful brand.
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Sentiment about globalisation cooler than before the pandemic across the world
A new Ipsos global survey conducted with the World Economic Forum (WEF) highlights mixed views on international trade
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Global Commons Survey: Attitudes to Transformation and Planetary Stewardship
Latest findings from The Global Commons Alliance report on attitudes to transformation and planetary stewardship.