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What Scotland gets wrong - the perils of perception
Ipsos Scotland’s new Perils of Perception survey highlights how large the gap is between people’s perceptions of some key issues and features of Scotland’s population and the reality.
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Is there a real threat of a finance sector “Brexodus”?
Will the Banking & Finance Sector exit Britain post-Brexit, and what would be the consequences?
Ipsos’s latest research among MPs, Business Journalists and the General Public provides warning signals in terms of perceived likelihood of the financial sector moving from the UK to the EU, and highlights the serious consequences for any banks relocating abroad. -
How trust and corporate reputation will affect the roll-out of Open Banking
Open Banking may deliver the envisaged sea change in the financial services sector, but trust will be a big factor in determining who will take advantage of the opportunities.
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Drug pricing controversies are here to stay – what do consumers think?
Drug pricing has long been a key reputational issue for the pharmaceutical industry in the eyes of consumers. In light of recent media coverage of this issue, it is unlikely that perceptions are going to shift any time soon. However, many senior stakeholder groups are positive about the future of Pharmaceuticals.
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?
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Open Banking – the great data giveaway?
Open Banking may deliver the envisaged sea change in the financial services sector, but trust will be a big factor in determining who will take advantage of the opportunities. Here, Paul Stamper explains why traditional banks might be best placed, and what the new players can do to compete with them.
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New innovation finance products: qualitative research
New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.
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The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape.
This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms. -
The Ipsos Almanac 2017
The Ipsos 2017 Almanac is our roundup of the year - insight and analysis of a memorable year as seen through our researchers' lens.
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New survey for EIB reveals demand for investment in Europe
The EIB Investment Report 2017/2018 incorporates the results of the annual EIB Investment Survey conducted by Ipsos of 12,500 businesses in the EU, which this year also includes a Europe-wide survey of 600 municipal authorities.