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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Ipsos Research Highlights - 6 November 2020
In this week's Ipsos Research Highlights we explore the images of political parties, how businesses plan to build back better and the majority of Britons remain concerned about the impact of the virus on the economy.
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CBI/Ipsos survey: COVID-19 provides pathway to future of carbon reduction, flexible working & local shopping
Data released on first day of the 2020 CBI Annual Conference suggests majority of firms see response to COVID-19 as an opportunity to build back better
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Coronavirus and unemployment fears fuel interest in life insurance
Since the outbreak of coronavirus, Britons have been giving more thought to life insurance
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Insuring loyalty – how devoted customers might stop being punished
Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.
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Demand for business leaders to speak out on social and political issues rises, amid growing alarm about climate change and coronavirus
Research from Ipsos and the Good Business Festival highlights that two-thirds of people want business leaders to speak out on social and political issues, as disillusionment in government persists.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.