Six in ten of the GB adults believe British businesses behave ethically for the second year running
An annual Ipsos survey conducted for the Institute of Business Ethics on the attitudes of the British public to business ethics has found.
Close to six in ten (59%) of the public say that British business behaves ‘very’ or ‘fairly’ ethically - this is roughly in line with results in 2018 and 2019 (61% and 57% respectively). A third (33%) of the public feel the opposite, saying it behaves ‘not very or ‘not at all’ ethically.
As in 2019, when asked which issues need to be most addressed by British businesses, Corporate tax avoidance ranks top, (35%). Executive pay (21%) has become less of a priority for the public since 2019, dropping significantly since last year (-8pp). Environmental responsibility (29%) now takes the second position, continuing its rise as a consumer priority.
Technical Note
The data come from the Ipsos’s annual Sustainable Business Monitor – an annual survey of the general public which helps businesses and organisations to better understand views about their sustainability practices. A nationally representative quota sample of 2001 GB adults aged 18+ was interviewed online by Ipsos between 23-5th October 2020. Data have been weighted to reflect the profile of the adult population (18-65) in terms of age within gender, class, region, working status, ethnicity and housing tenure.
