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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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Value for Money
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
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RAJAR Reaches Another Record High
RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it's more good news for radio.
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Britons still among the most negative in the world on economy
The latest Global @dvisor survey conducted in 24 countries shows that only around one in eight (13%) Britons rate their economy as "good".
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Halifax Housing Market Confidence Tracker
More Britons expect house prices to rise rather than fall over the next twelve months, according to the Halifax Housing Market Confidence tracker. The Halifax Housing Market Confidence Tracker monitors public sentiment towards the UK housing market. The April survey was conducted by Ipsos on behalf of Halifax. Interviewing took place between 8th and 14th April 2011.
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Do They Know It's Christmas? DAB radio listeners do.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Buying into it - making the consumer case for low-carbon
New research by Ipsos for the CBI shows that if manufacturers, government and retailers want to increase takeup of low carbon products which can help tackle climate change, they will need to talk in terms of 'energy efficiency' and demonstrate how low carbon can help reduce the running costs of products.