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Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
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Just one in five Britons say EU immigration has had a negative effect on them personally
As polling day approaches, new research finds the public is divided when it comes to how EU immigration has affected Britain; despite relatively few saying it has had a negative impact on their own life.
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Wondering why Boris Johnson keeps mentioning bendy bananas and Brexit - there's a simple explanation
People are getting their facts confused about Brexit, and this might be a nifty trick being played on us all, says Bobby Duffy in the Independent.
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Cyber Security Breaches Survey 2016
Ipsos was commissioned by the Department for Culture, Media and Sport to carry out quantitative and qualitative research with UK businesses on cyber security.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Evaluation of Teaching Scotland's Future
Ipsos Scotland was commissioned by the Scottish Government in July 2015 to evaluate the early impact of Teaching Scotland's Future (TSF) on teacher education and professional learning.
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Polls show Britons can predict the future (sometimes)
In December 2014, we asked Britons to predict what would happen in 2015. How well did they do? asks Hannah Shrimpton in Politics.co.uk.
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Bullfighting in Spain
An online poll by Ipsos, for World Animal Protection, found that 19% of adults in Spain aged 16-65 said they supported bullfighting, compared to 58% who opposed it.