Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
When it comes to connecting meaningfully with audiences on social media, a number of factors must be considered. The most important is the need for a new kind of audience understanding. Traditional profiling and segmentations don’t deliver the kinds of insights that lead to powerful brand engagement. Powerful engagement comes from something more nuanced and less tangible.
Brands don't measure success with the metrics of ‘likes’ and clicks any more. This has led to a shift towards branded content and influencer marketing, dispelling concerns around ad blocking. Social and influencer led marketing is complex and measuring success even more challenging. Despite this the influencer market is booming. But how can you make it work for your brand?
Brands that want to engage their audiences in the social media space need to behave like all the best content creators. To be successful brands need to focus on three key areas:
- Think social first
- Cultural capital
- Collaborate
Want to discover how to use creativity to harness the power of social influencers, please contact Hanna Chalmers.
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