Search
-
What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
-
Guardian Unlimited Is MPs' Favourite Newspaper Website
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
-
Airport Finds Favour With Local Community
Four out of five local residents support Birmingham International Airport (BIA), according to a public opinion survey carried out by MORI. Even where there are pockets of genuine concern, opinion is still positive and, on balance, there is much support for developing the Airport.
-
MORI Political Monitor, September 2001
Political Attitudes in Great Britain for September 2001, including questions on party image and government reactions to 9/11
-
Factors Influencing Law Firm Selection
A MORI survey has revealed the major factors influencing some of Europe's biggest companies in their decision to select a law firm for the first time. Decisions are heavily swayed by the ability of a firm's individual personnel, as well as the technical abilities of the firm. These are the top selection criteria given by the in-house lawyers who participated in the poll.
-
Reaction To Attacks On America & Identity Cards Poll
MORI poll for the News of the World, conducted ten days after the 9/11 attacks
-
The Attack On America
The first measurements of British public opinion on the terrorist attack on the USA, and the appropriate response to it, are now beginning to be published. MORI's poll for the News of the World [British Reaction To Attacks On America], conducted on Friday evening and published on Sunday, was (as far as we know) the first; ICM in the Guardian followed on Tuesday. There was a Gallup poll conducted in 30 countries over the same weekend, and a separate Gallup poll for the Telegraph, conducted on the 17th-18th September.
-
Young People And The Monarchy Poll Topline Results
Topline of a survey of young adults, exploring attitudes towards the Monarchy
-
Young People Back Prince William for King
Survey of young people exploring attitudes towards the Monarchy
-
British Reaction To Attacks On America
MORI poll for the News of the World in the week of the 9/11 attacks