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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Uniting the City States of Radio
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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The Evolution of Social Media
MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
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Ipsos ASI Creates a `Smart' New Research App to Measure Brand Touchpoints in Real-Time
With the launch of Brand Shout, Ipsos ASI is putting brand research right into the hands of consumers.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Digital Radio Hits The Big 50
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Influential Brands Event Presentation
Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.