The Connected Consumer: Global Village Technology

In their latest thought piece Ipsos MediaCT investigates attitudes towards technology and how they differ according to country.

In recent years, key emergent disruptive technologies and improvements to existing ones have transformed day-to-day experiences for many of us. Homes across the nation are rapidly adopting superfast broadband whilst 4G mobile internet is now available from all mobile network operators. What was once the smartphone revolution is now an everyday necessity for a significant percentage of the population, and tablets, originally perceived to be a niche luxury good, have penetrated a significant proportion of households, many with more than one device in each.

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