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Reuters/Ipsos Core Political Survey: US General Election Tracker (16/09/2020)
Biden maintains his lead over Trump among likely voters; Trump's approval rating is flat in the latest Reuters/Ipsos US General Election tracker.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Housing ‘wish lists’ shift post lockdown
New study by Ipsos for St. Modwen finds different generational experiences of lockdown at home, and different needs and wants from property.
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Vehicle owners continue to show interest in self-driving technology despite COVID-19
A global Ipsos study reveals new vehicle owners desire for autonomous functionality in their next vehicle in Europe’s top five markets, US, China and Brazil.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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techUK: Attitudes to Digital Technology Survey 2020
Survey results from research conducted amongst online adults in Great Britain about perceptions of Digital Technology.