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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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Where next for the housing market?
Ben Marshall analyses the latest Halifax Housing Market Consumer Confidence Tracker and explains what it tells us about the prospects for the housing market.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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Female entrepreneurs online research
In March 2012, Ipsos conducted research into the experiences and attitudes of self-employed women with a specific focus on how and why they decided to start their own business.
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The Retailer-Manufacturer Collaboration - Where's it going wrong?
Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, Managing Director of Ipsos Marketing in Brand Republic.
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Consumers feel better off in 2012, and are more likely to be in a position to save
Financial Statement Blog: Chris O'Brien suggests now is the time for financial services companies, and the Government, to encourage consumers to save for the future.