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Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel
Ipsos Marketing announce partnership with The Bounty Word of Mum Panel to better understand all aspects of young family life.
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We think more than behavioural economists think we think
We think more than behavioural economists think we think, says Oliver Sweet, head of Ethnography. Ipsos.
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Three Screen Behaviour: Online Use Over a Day
For the 2012 MRG conference Google and Ipsos MediaCT teamed up to look at the effect that three screen ownership (PC/Laptop, Smartphone and Tablet) has on online and offline behaviour.
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One in Three Brits Ready to Eat Horsemeat
A new survey by Ipsos MarketQuest shows that a large proportion of Brits would be happy to eat regulated and labelled horsemeat.
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Online product innovation that benefits the consumer is welcomed by personal finance journalists
In our latest Financial Statement blog, Charles Adriaenssens says personal finance journalists (PFJs) welcome recent innovative in consumer financial products.
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`Thanks for Tuning In'
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Politicians don't understand us
Nine in 10 top company executives think British politicians have a poor understanding of business, according to our 2012 Captains of Industry survey.
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The power of life changing moments
As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU