Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel

Ipsos Marketing, a global leader in market research, today announced a strategic partnership with Bounty, the UK’s largest parenting club, which has over 2.5 million members and is the leading multimedia marketing channel for brands wanting to reach expectant parents and young families. 

The partnership will offer clients a unique combination of research expertise and access to Bounty’s 37,000 strong Word of Mum Panel ^TM comprising ; mums-to-be, new mums and those with pre-school age children.

Ipsos brings both its expertise in study design, execution and analysis along with an extensive client base, across multiple sectors and categories within the private and public sectors.

Rob Myers, Managing Director, Ipsos Marketing UK said "I am thrilled that this new partnership draws on our global research expertise to create a new  level of understanding for all companies interested in marketing to new mums".

"We are delighted to be working in partnership with Ipsos Marketing” said Brian Walmsley, Chief Marketing Officer of Bounty & The Treehouse Group. “As the UK’s No.1 parenting club we have created the Word of Mum panel, the largest source of opinions and behaviour of mums and mums to be in the UK.  This will deliver targeted research solutions for any company that wishes to better understand and market to this important audience”.

About Bounty

Bounty is the UK’s largest free-to join parenting club with over 50 years experience in helping mums and mums-to-be through every step of their journey from pregnancy, birth and family life.  As the leading source of pregnancy and parenting information, Bounty also gives parents the chance to find out about brands and sample products related to this new lifestage.

Thanks to the heritage and trust in Bounty, coupled with our ability to meet new mums face-to-face in hospitals every day, we are incredibly privileged to be a part of nearly every new family in the UK.

Bounty was founded in 1959 by Bill Hopewell-Smith who, as an advertising executive, had the foresight to recognise that mums' needs vary at different ‘lifestages’ and that a tailored offering would be both welcomed by mums and brands alike.

Today, Bounty has developed a unique mix of media channels comprising sampling, publications digital and data that enable us to reach tens of thousands of UK mums at a time of huge changes.

Since 2001, Bounty has owned the most comprehensive online mums consumer panel in the UK. The Word of Mum™ panel has over 37,000 members who have signed up to take part in an online panel and community.  The panel is refreshed regularly thanks to the 38,000 newly confirmed expectant mums who choose to join Bounty every month.

About Ipsos

Managed and run by research professionals, Ipsos focuses on a single activity – namely the production, interpretation and distribution of information gathered from individuals. The specialisation of its activities – measurement of advertising effectiveness, marketing and innovation, media and technology, opinion and social research, customer and employee relationship management, data collection and processing – gives Ipsos a key competitive edge, as dedicated teams are thus able to create a unique link with their clients to let them better understand their publics, their market and a transforming world.

Ipsos was founded in 1975 in Paris by Didier Truchot, who brought a fresh approach to the research industry. His objective was to offer clients high quality information with significant added value, i.e. information that is both thorough and reliable, along with immediately actionable explanations and advice.

In 2011, Ipsos acquired Synovate, the Aegis Group’s market research branch. This therefore consolidates the Group’s position in market research, making it the world No. 3 with operations in 84 countries.

For more information on this partnership please contact Sophie Goddard, Business Development Manager.