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An accidental career
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'.
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British 'stiff upper lip' may prevent early presentation for cancer symptoms
A new study for Cancer Research UK, published in the British Journal of Cancer shows what factors may hold people back from seeking early medical advice for symptoms of cancer.
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Politicians don't understand us
Nine in 10 top company executives think British politicians have a poor understanding of business, according to our 2012 Captains of Industry survey.
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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
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Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
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The Friends and Family Test: are you asking the right questions?
Research Director, Jonathan Nicholls, discusses the challenges faced by NHS trusts, putting in place The Friends and Family Test.