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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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The customer comes first
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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Retain and Keep Up, or Lose
Chris O'Brien looks at how the ICB report may affect the future of retail banking in the UK.
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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Pessimism among public sector leaders over impact of cuts
Two thirds of public sector leaders think budget cuts are the most important issue facing their sector.
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Public Sector Leaders Survey 2011
As the public sector enters a period of financial belt-tightening and difficult decisions, a new poll of leaders drawn from central and local government, non-departmental public bodies and the health and education sectors by Ipsos reveals deep concern about the impact of the cuts.
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iPad - the Apple of the business elite's eye
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market.
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.