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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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Call a spade a spade
People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.
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Ever improving satisfaction rates shown by the 2012 National Student Survey
In the midst of the recession, high unemployment, higher tuition fees and falling student application numbers, Higher Education courses are still highly rated by students according to the National Student Survey.
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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Reasons to be cheerful
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.