King's College London and Ipsos form research partnership

King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.

King's College London, one of the UK's premier research universities, and Ipsos, one of the country’s best-known and longest-established research companies, have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do, it was announced today. The King's Ipsos partnership has three objectives:

  • To ensure as much as possible is learned from existing research. King's College London is dedicated to the advancement of knowledge, learning and understanding in the service of society. This is reflected in the close link King’s maintains between academic excellence and its commitment to economic and social regeneration. The King’s Policy Institute is a dedicated hub within the College that facilitates the translation of research innovation into tangible public policy impact, both in Britain and internationally. Ipsos is known in the field of social research for the technical excellence of its research across almost the whole scope of public policy. It has been conducting regular opinion polls in Britain since its foundation in 1969 and has a substantial archive of data on political and social attitudes, with trends stretching back many decades. This archive, along with new research, will be made available to academics across a wide range of disciplines at King's and senior staff from both institutions will work together in interpreting and analysing the results.
  • To develop new research studies. King’s College London and Ipsos have a number of teams working in complementary areas, such as welfare, health, defence and the political process. The partnership will bring these teams together to develop new research initiatives that consider public policy concerns and social issues. Knowledge transfer is an established area of UK universities’ strategies and King’s has been a pioneer in this field. Ipsos has robust and flexible data collection approaches that can be used by the teams, and as part of the Ipsos group has one of the most extensive international networks covering 84 countries.
  • To increase the impact of both organisations' research on policy and public debates. Drawing on the depth of knowledge and expertise in King's College London, the two organisations will co-operate to communicate their findings to the widest audience and to influence current policy debates in government, Parliament, professional bodies and the media. Activities will include running a series of events, including lectures, seminars and round-table discussions with senior policy-makers. King’s and Ipsos will also seek to develop their partnership through internships and studentships.

Three Ipsos staff members have taken up posts at King's:

  • Dr Roger Mortimore is on a part-time secondment as Professor of Public Opinion and Political Analysis in the Institute of Contemporary British History (ICBH)
  • Sir Robert Worcester, the founder of MORI, has been appointed a Visiting Professor based in the Institute of Contemporary British History (ICBH)
  • Bobby Duffy is a Visiting Senior Fellow based in the School of Social Science & Public Policy.

They will, together with Ben Page, CEO, Ipsos and Chairman of Ipsos Social Research Institute, form part of a management board drawn from both organisations, which will oversee the partnership’s work. Members of the board from King’s are:

  • Professor Robert Blackburn, Director, Institute of Contemporary British History (ICBH), King’s College London
  • Professor Denise Lievesley, Head, School of Social Science & Public Policy (SSPP), King’s College London
  • Maxine Taylor, Director, External Relations, King’s College London
  • Professor Matthew Uttley, Academic Director, King’s Policy Institute, King’s College London

The first event in the partnership programme will be a panel discussion and debate on The Queen and The Monarchy to be held in The Chapel at King's College London on 23 November. The panel will consist of Professor Blackburn, Professor Mortimore, and Professor Vernon Bogdanor (Institute of Contemporary British History). Professor Sir Rick Trainor, Principal of King's, said:

‘King’s College London is very pleased to be working with Ipsos, a leading research organisation, whose interests overlap considerably with the College’s King’s Policy Institute. I look forward to the partnership generating a great deal of research which will be academically excellent and of interest to a wide range of people outside as well as within academic life.’

Ben Page, CEO of Ipsos, said:

‘We are delighted to be working with King’s College London. This partnership aligns perfectly with Ipsos’s aims to share our research as widely as possible and increase its impact. The fit with King’s is particularly good, given both organisations’ international focus and reach.’

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