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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
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Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
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The Friends and Family Test: are you asking the right questions?
Research Director, Jonathan Nicholls, discusses the challenges faced by NHS trusts, putting in place The Friends and Family Test.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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Minimum pricing and underage drinkers
Carolyn Black of Ipsos Scotland explores the potential impact of alcohol minimum pricing on underage drinkers.
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Public want local improvement in job prospects and activities for teenagers
Just over a third of British adults (35%) identify activities for teenagers as the top priority for improvement in their local area, according to the Ipsos Local Improvement Index.
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Jeremy Hunt trusted by just 14%
With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings.