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Voters' priorities in Scottish Election 2016
The new Ipsos Scotland poll provides clues about the priorities of voters as they weigh up their decisions ahead of the Scottish 2016 election.
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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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81% of Generation Y think it is harder for them to buy or rent a home to settle down in than it has been for others
New research by Ipsos for Shelter finds 74% of people in younger Generations X and Y of the view that it is harder for them to get a home to settle down in than it was for their parents' generation.
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Generation Y are less likely to be homeowners than Generation X at an equivalent age
New Ipsos analysis of the British Social Attitudes survey shows that the proportion of Generation Y who own their own home is significantly smaller than the proportion of Generation X homeowners when that generation was of a similar age.
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Only a third of Generation Y think their generation will have better quality of life than their parents...
Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos published today finds.
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Economist/ Ipsos February 2016 Issues index
The February 2016 Economist/Ipsos Issues Index shows that, following the recent EU renegotiation and announcement of the referendum date, a fifth (20%) of the British public mention the EU amongst the most important issues facing Britain
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Most Scots think that future generations will struggle to buy or rent a home
In an Ipsos poll carried out for the housing and homelessness charity Shelter Scotland, the vast majority of Scots think that the children of today will find it harder to buy or rent a home than the generation before them.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.