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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Benchmarking residents' perceptions of local government
Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.
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Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.
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Twitter is on the move but Facebook still tops the tree
New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.
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The donations dilemma
Sally Panayiotou, head of charities research, looks at what our latest research for the Charities Commission on public trust and confidence in charities.
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iPhone still leads the way as Smartphone ownership continues to grow
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.
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Powering the Nation
Ipsos managed the recruitment, and attitudinal survey, of a nationally representative sample of households across England to take part in research to monitor and measure electricity consumption of domestic products. This provided reliable average energy consumption data to be incorporated in modelling projections for future energy consumption.
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Who cares for the carer? An ethnographic understanding of the role of carers in home dialysis
Ipsos Ethnography are currently working with NHS Kidney Care to highlight the difficulties that carers face when caring for renal patients and look for potential success stories to learn from.
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Ipsos statement on same-sex marriage poll in Scotland
Ipsos statement on same-sex marriage poll in Scotland.
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One-size definitely does not fit all
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.