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The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.
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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
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Food and Beverages Rival Vitamins and Supplements
Food and drink products now rival supplements for UK shoppers looking to improve their health according to the latest research from Ipsos Marketing Global Consumer Views.
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United Breaks Guitars - The Rise of the Prosumer
The paper, entitled "United Break Guitars: The Rise of the Pro-Sumer", focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information.
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Engaging CPG Consumers in the Digital Space
How consumers obtain information from websites,but express themselves on Facebook.
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Leadership Skills for a Sustainable Economy
New research on business people's views of the skills needed in the transition to a sustainable economy, conducted on behalf of Business in the Community and supported by EDF Energy.
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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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General public attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst the general public of Great Britain.
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SME attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).