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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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Ipsos Research Highlights - September 2015
Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Creating Travel Partnerships with your Customers
The travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?
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Creating Travel Partnerships with your Customers
Watch video highlights from our recent breakfast event with speakers from British Airways and TripAdvisor, who explored how to deliver an uplifting experience for today’s travel customer.
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The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.
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Employee well-being and motivation in the digital era
The tenth Edenred-Ipsos Barometer of "Employee well-being and motivation in Europe" covered 14 countries this year, with a focus on the digital workplace.
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Ipsos Connect Tech Tracker Q2 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Delivering great customer experiences: three steps to business transformation
Britain’s businesses leaders believe it is time to raise their game in delivering a great service experience to their customers. But what should they be doing to make a difference? Giving their employees the stories and tools to really make a difference for customers, says Matthew Chatterton of Ipsos Loyalty.