The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. How can brands cut through and build connections with people when the choice of what to engage with is so vast?
In this paper we’ll investigate:
- How technology and media are impacting attention
- What brands can do to gain attention and be heard through the noise
- How we can use research to measure and increase attention
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