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Ben Page Appointed Chief Executive of Ipsos
Ben Page, leader of Ipsos's public sector practice, will be the next chief executive of Ipsos in the UK and Ireland, Ipsos Group SA announced today.
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Pirates are prime prospects for music and video
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.
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Wimbledon campaign an ace for Evian thanks to Ipsos ASI research
Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.
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The Ipsos Global @dvisor
Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Thoughtpiece - Early Adopters
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
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Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies?