Wimbledon campaign an ace for Evian thanks to Ipsos ASI research

Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards last week.

The campaign, managed by MEC Access for Danone, used Ipsos ASI to evaluate how the sponsorship of this prestigious sporting event impacted the Evian brand among spectators and non-spectators.  The research was also designed to identify the elements of the sponsorship campaign that were most efficient at generating this positive impact, and this information is currently forming a crucial part of year 2 planning. 

Peter Haslett, Chairman of Ipsos ASI, said:

"Ipsos ASI is delighted to be involved with Evian's award winning Wimbledon campaign.  With budgets tightening, organisations need to make sure they activate their advertising and sponsorships in the most effective way.  Successful campaigns tie in research from the very beginning.  Ipsos ASI's unparalleled experience advertising and sponsorship research helps companies make sure their campaigns reach and impact their targets in an efficient manner"

Patrick Kalotis, Danone Waters Marketing Director, said:

"A clear and thorough research and evaluation programme was vital for our first year's partnership with The Championship's, Wimbledon.  Only by measuring and understanding its impact can we justify the spend and build on our learnings for future years.  As a result of the thorough research and measurement programme delivered by MEC Access and IPSOS ASI, we are in a very strong position to optimise our future Wimbledon campaigns, ensuring our budgets go as far as possible."

Stuart Wareman, MEC Access Group Account Director, said:

"Accountability for every penny of marketing spend is vital and sponsorship is no exception.  Research plays a crucial role in all our client campaigns from planning through to evaluation so we can clearly demonstrate the impact and effect that they have on our clients' brands and businesses.  We're thrilled that this approach has been acknowledged and rewarded with such a prestigious award."