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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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General public attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst the general public of Great Britain.
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SME attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
People slowly embracing shopping bag schemes
Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives
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Pensions Research 'One Month Countdown'
Ipsos, on behalf of the Department for Work and Pensions, conducted research to ascertain the views of those approaching retirement, or already retired, in terms of the perceived optimum time to retire, awareness of the benefits available and attitudes to retirement.
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
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Public Spending Index - November 2009
The latest Public Spending Index from Ipsos's Social Research Institute shows that the public is split on whether there is a real need to cut spending on public services to pay off the national debt (43% agree, 44% disagree), but since the summer there has been an increase in those prepared to concede that public spending cuts are necessary.
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Recession is the catalyst for a decade of business change - CBI
New research for the Confederation of British Industry (CBI), released at their annual conference on 23rd November, and conducted by Ipsos, shows how companies are learning from their traumatic experiences through the recession.