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Ipsos shortlisted at 2011 MRS Awards
We are delighted to announce that Ipsos has been shortlisted for seven awards at the MRS Awards 2011.
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How do you tell someone their baby is ugly?
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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Retain and Keep Up, or Lose
Chris O'Brien looks at how the ICB report may affect the future of retail banking in the UK.
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
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A quarter of GPs surveyed think their consortium will be ready to take on full commissioning responsibility by April 2013
A snapshot of GPs in England shows that while many are involved in commissioning decisions to some extent, only a quarter think that their consortium will be ready to take on full commissioning responsibility by April 2013
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
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Ipsos relationship with RAJAR set to continue
Ipsos are proud to announce that RAJAR have extended our media division's audience measurement survey through to 2014.
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Ipsos presented at the Science Communication Conference 2011
Sarah Castell and Jayesh Navin Shah presented findings from Public Attitudes to Science 2011 alongside Marilyn Booth from the Department for Business, Innovation and Skills (BIS).