Ipsos relationship with RAJAR set to continue

Ipsos are proud to announce that RAJAR (Radio Joint Audience Research) have extended our media division’s audience measurement survey through to 2014. Working on this survey since it was founded in 1992, Ipsos’s data has served as the gold standard for the radio industry’s audience measurement over the last 19 years. In addition to conducting the diary and interview-based research amongst over 100,000 respondents each year, Ipsos will be responsible for introducing and adapting the newly-developed online radio listening diary to complement the existing paper method. This move starts to future proof the survey, whilst maintaining the highest possible quality through face to face recruitment. Further benefits include quicker data capture plus the potential to increase uptake amongst the younger profile. The roll-out of CAPI, the computer assisted personal interviewing system, will facilitate the new bi-modal data collection service.

Liz Landy, MD of Ipsos MediaCT said:

'The Ipsos team is thrilled to have the opportunity to work with RAJAR to further develop radio audience measurement in the UK in the coming years. Since Ipsos’s media division began working with RAJAR in 1992 our methods have been refined and enhanced to meet the changing needs of the industry. 'The introduction of the online diary demonstrate that the service we provide continues to adapt to represent listening behaviour in the UK as accurately as possible'.

Jerry Hill, CEO of RAJAR said

‘We are delighted to be extending our relationship with Ipsos MediaCT. They are a highly valued partner and are critical to the success of this new innovation’.