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Latest findings from REACT COVID-19 study published
The latest REACT study provides a snapshot of the levels of infection in the general population between 6 and 22 January. The findings show infections in England have flattened but are at the highest level recorded by a REACT study, with the indication of a decline at the end of the reporting period.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Attitudes to COVID-19 vaccines
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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Latest findings from REACT COVID-19 study published
Over 142,900 volunteers were tested in England between 6 and 15 of January to examine the levels of infection in the general population. The findings show infections in England have plateaued at the highest level recorded by a REACT study, with suggestions of a potential uptick. The report does not yet reflect the impact of national lockdown.
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Two-thirds of Britons believe there is a link between obesity and severe symptoms of COVID-19, but few see it as a motivation to lose weight
Britons are among those most likely globally to say there is a link between obesity and more severe COVID-19 symptoms however, few say it is their key motivation to lose weight.
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More than 4 in 10 Britons are trying to lose weight, focusing on dieting and exercise
Women are more likely to be trying to lose weight, eating healthier but not dieting.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Despite a chaotic 2020, Britons are feeling good about 2021
Almost three-quarters (73%) of Britons are optimistic that 2021 will be a better year for them than 2020 according to the predictions poll from Ipsos Global Advisor
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Road pricing: timely or toxic?
Describing a transport policy as “a potential poll tax on wheels” - after MP Keith Speed’s famous description of rail privatisation - usually adds to jitters about its unpopularity and political jeopardy.
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General Dental Council Public research 2020
Findings from the latest Ipsos annual research with the public for the General Dental Council.