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Economic optimism is at a three year low but Londoners are less pessimistic
Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.
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Border Skirmish
Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.
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Reputation Council Insight & Ideas October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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High Earners' Attitudes to Pay
This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Wellbeing not waistlines the priority for parents' food choices
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.
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Which techniques are best for measuring emotional response?
Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.
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The Effectiveness of Enforcement on Behaviour Change
Research we have carried out for Keep Britain Tidy explores the effectiveness of using enforcement as a way of preventing environmental crime.
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Halifax Housing Market Confidence Tracker
More people expect house prices to fall rather than rise over the next year, according to the second Halifax Housing Market Confidence tracker research conducted by Ipsos.