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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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Reuters/Ipsos Political Monitor November 2011
The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.
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Economist/Ipsos November Issues Index
Concern about unemployment rises to highest level this century, and concern about Europe/EU is now highest in over six years (though mentioned by fewer than one in ten)
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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Economic optimism is at a three year low but Londoners are less pessimistic
Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.
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Border Skirmish
Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.
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Reputation Council Insight & Ideas October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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High Earners' Attitudes to Pay
This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011.