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Three in four Britons agree September is too early for mince pies in shops
When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!
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45% agree that Brits talk about the weather too much
Just 1 in 5 think they personally talk about the weather too much.
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Oasis fever takes over with Britons preferring Oasis to Taylor Swift
Despite her Eras tour taking Britain by storm in 2024, Britons are more likely to say they prefer Oasis to Taylor Swift according to an Ipsos poll
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Boris Johnson is the most ‘brat’ politician in the UK
1 in 5 Brits who know a great deal/fair amount about the "Brat" trend say former PM Boris Johnson fits the description says a new Ipsos poll.
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Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
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Three in four say Britain is divided, but public say problems are less serious than in the US
47% believe that British society is more in danger because of divisions between people with different political views than twenty years ago according to Ipsos polling.
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Amazon Future of Work & Career Development study in the UK
Understanding the perception on upskilling & education to facilitate career choices in the UK.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community