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Finding Hope and Home: Reflections on World Refugee Day 2024
Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Evolving Aspirations: Navigating status
In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Disabled people often not seen in media and advertising content, new research finds
The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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The death of the Business Card?
The custom of giving business cards could be on the way out according to this Ipsos Omnibus poll