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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Device Agnostic
A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.
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ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges
Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?
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Dead Trees and the Death Narrative
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
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Senior business figures optimistic about business prospects for 2016
The majority of leaders of the UK's biggest companies are optimistic about prospects for their company in 2016 according to a new Ipsos study.
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Why are people so often wrong about their own countries?
People in 33 nations polled by our latest Perils of Perception survey often seem clueless on wealth, immigration and other factors, says Bobby Duffy in the Guardian.
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Ipsos Research Highlights - November 2015
Download Ipsos's latest monthly compendium of our recent research and thought pieces.
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Parenting in Scotland: 2015
Parenting across Scotland commissioned Ipsos Scotland to undertake a national survey of 1,000 parents to explore their experiences and perceptions in relation to a range of parenting issues.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.