ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges
Getting and keeping attention is more and more difficult in the age of message and content proliferation. In the old linear TV days, forced exposure pre-tests were able to predict the likely impact of your communications. Nowadays, this model is no longer relevant or realistic. Today we need a methodology that reflects the real world distractions and context in which people encounter communications.
ASI:Connect is designed specifically with today’s media landscape and creative challenges in mind. We expose your campaign or executions in their intended media context, with multi touchpoint exposure, allowing you to gain a true measure of attention rather than a black box answer built on out-dated linear exposure models. Using our integrated system 1 measurement techniques we tell you whether you are likely to keep that attention and we evaluate the conscious and unconscious impact on your brand.
Because we use a test and control methodology your brand impact is not measured against a norms database of other brands tested from across a range of categories, but vs its only true benchmark – itself.
If you want to find out more about how to measure the potential of your pre roll, in app, other digital formats, traditional media executions or full campaign contact Eleanor Thornton-Firkin.
