Search
-
CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
-
London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
-
Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
-
Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.
-
Media Research: Reasons to be cheerful
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
-
These (print) times, they are a-changing
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market.
-
Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
-
APPsolutely Mobile
Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?
-
The fog is lifting on radio audience measurement
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
-
The Buzz of the 2011 Radio Festival
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.