APPsolutely Mobile
Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?
Cast your mind back to 2008
and the world might not seem
too different; Barack Obama won
the US Presidential election, UK
interest rates were slashed and
(just a short time later) Susan Boyle
propelled herself to overnight
global superstardom, via Britain’s
Got Talent. But it was back in 2008
that the Apple App Store also made
its groundbreaking international
debut, followed closely by Google’s
Android Market, the Palm Software
Store, Blackberry App World and
Windows Marketplace. Since then,
mobile has not looked back.
