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Economist/Ipsos March 2011 Issues Index
The most marked increase this month is with petrol prices/fuel. One in seven (15%) are concerned about this, an increase of seven percentage points since last month, and the highest since July 2008. Those who are most concerned include those in rural areas (20%), those in social grades DE (21%) and those in Scotland (27%).
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A Budget for the people?
The Chancellor argues that his budget is about putting the conditions in place for sustained growth after years of living beyond our means. While the public sympathises with this view, how will the measures announced yesterday play with people?
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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Public make petrol prices top transport priority
A new survey conducted by Ipsos for the RAC Foundation has found the cost of petrol and diesel to be the public’s highest transport priority for Government action.
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The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.
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Ipsos Global @dvisor Wave 17
Britons are among the most negative about the economy in the world according to the latest Economic Global Pulse from Ipsos' Global @advisor, online research conducted in 24 countries.
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February 2011 Economist/Ipsos Issues Index
Our latest issues index shows that concern about unemployment is higher amongst the young.
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Confusion over smartphone operating systems
Smartphone operating systems are a world of confusion for users according to Ipsos's Mobile Operating System Syndicated Study.
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The snow helps boost local radio listening
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.