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Understanding Society May 2016: The death of polling?
This issue of Understanding Society focuses on two closely connected topics that are core to what we do at Ipsos: the government's push to open up and improve the policy making process, and the very real challenges around the legitimacy of our democratic system.
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Ipsos Views: The Perils of Perception
Ipsos's 33-country international research explored how clueless people are in estimating a range of key social realities.
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House prices: how good are people at predicting what's going to happen?
Ben Marshall analyses what five years of our Halifax Housing Market Confidence Tracker tells us about how good the public are at predicting future house prices.
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Is Project Fear working?
As a new poll shows the Remain camp pulling ahead, is Project Fear working? Ben Page debates with John Curtice in City AM.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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7 out of 10 Britons use a Smartphone to access the Internet
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Breaking the Link: Fife and the Forth Road Bridge closure
The Carnegie Trust commissioned Ipsos Scotland to conduct a survey of 500 Fife residents, to explore Fife residents' use of the Forth Road Bridge and the consequences of the Bridge's closure on residents' lifestyles and consumer behaviour.