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Ipsos Research Highlights - September 2019
This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.
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Ipsos Thinks - Trust: The Truth
Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.
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It’s a fact! Scientists are the most trusted people in world
Scientists and doctors once again top the list of most trustworthy professions while politicians and advertising execs trail behind.
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Knowing the right people is more important for getting on in life than a university degree, according to young people
Our latest survey on behalf of the Sutton Trust, published on A-level results day, shows that young people think that knowing the right people and being confident are more important for getting on in life than going to university.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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Will consumers continue to embrace price comparison sites?
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.
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Is climate change important to consumers?
Does public pressure mean that we are reaching a tipping point whereby big business has no choice but to pursue a sustainable finance strategy? Ben Page writes for the Social Market Foundation.