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Only 18 per cent of Britons believe driverless cars to be an important development for the car industry to focus on
Only 18% of Britons believe driverless cars to be an important development for the car industry to focus on, according to the Ipsos Loyalty Automotive Survey.
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Music Can't Buy Me Love
On the 50th anniversary of The Beatles' A Hard Day's Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation.
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Public Trust and Confidence in Charities 2014
This report presents the findings of the 2014 Charity Commission study into public trust and confidence in charities, conducted by Ipsos on behalf of the Commission.
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Mid Sussex and Horsham Housing Survey
Ipsos was commissioned to carry out a survey of adult residents living across the Horsham and Mid Sussex local authority areas. The purpose of the survey for Meeting Place Communications was to help understand local opinion on housing topics as well as preferences for potential future housing developments.
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Newstalgia: an aching for things in print
In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.
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Debating the debate: public reaction on Twitter to the live Europe discussion
Steve Ginnis of our Social Research Digital team blogs on how we worked with Demos on analysing the reaction on Twitter to the second Nick Clegg / Nigel Farage debate on the European Union
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Online Listening Grows Amongst the Radio's Millennium Generation
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Point of View: Facing the Music of Big Data
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
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Average awareness of new technology products increases 10% year on year
Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.
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OMG! SMS hits 21
Daniel Welch of Ipsos Digital reflects on 21 years of SMS and its impact on market research.