Point of View: Facing the Music of Big Data
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
The next BIG thing?
Big Data is certainly BIG, not only in terms of the terabytes of storage space it can require and the myriad of opportunities it presents, but perhaps most noticeably in the number of people talking about it!
In “Dancing to a different beat: facing the music of Big Data” Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper also includes a range of Big Data case studies demonstrating the innovative work we’ve been conducting for clients as diverse as Google and HMRC.
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