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Attention Generation Next: Beating the Attention Deficit for Young Audiences
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next's social circles are played out.
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Ipsos Research Highlights - October 2015
Ipsos's research highlights for October includes using social media for research, challenges facing G20 women in the workplace, misperceptions of companies and the taxes they pay, and the latest opinion on Britain's place in - or out - of the European Union.
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Stay's lead narrows in EU Referendum debate
After a summer in which news coverage has been dominated by stories of the large numbers of people coming to Europe from Syria and elsewhere, Ipsos's latest Political Monitor reveals that support for Britain's continued membership of the EU has fallen.
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Blog: Can social media really be the future for Jeremy Corbyn?
Steven Ginnis, head of digital research at Ipsos Social Research Institute writes for Huffington Post about the reaction of the Twittersphere to Jeremy Corbyn's first Labour Party conference speech as leader.
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Blog: What do the focus groups make of Jeremy Corbyn?
Suzanne Hall, research director at Ipsos writes for the New Statesman about two focus groups with voters in Croydon on the day of Jeremy Corbyn's inaugural party conference speech.
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Ipsos Research Highlights - September 2015
Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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Primary Consumer Sentiment Index up for first time since June
According to the latest figures from the Thomson Reuters/ Ipsos Primary Consumer Sentiment Index (PCSI) consumer confidence appears to have rebounded after a two month decline
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Unlocking the value of social media – a review of research ethics
The Wisdom of the Crowd project involves a number of primary research activities, public case studies and presentations
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.