Attention Generation Next: Beating the Attention Deficit for Young Audiences
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next's social circles are played out.
In this thought piece Ipsos Connect's Qualitative team discusses the importance of engaging with them in an honest and authentic way when communicating brand messages.
This paper will investigate:
- Their ecosystem of influence
- How to create authenticity
- Which media sources and platforms to target
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